Andy Bagnall is the Director General of the British Soft Drinks Association (BSDA), representing UK producers of soft drinks, from carbonated beverages and juices to bottled waters. In this role, he leads the industry’s engagement with governments across the UK to ensure policy proposals are practical and evidence-based.

Andy’s career spans politics, public affairs, and trade associations. He worked as a special adviser in the Cabinet Office and Ministry of Defence and later held senior roles at the CBI and KPMG before joining the Rail Delivery Group, where he became Director General and later Chief Executive of Rail Partners.

At the BSDA, Andy leads a team working on environmental initiatives such as the UK-wide deposit return scheme and extended producer responsibility, as well as government public health priorities, helping to highlight the sector’s progress on sugar reduction and its wide range of products, catering to all tastes and preferences.