Andy Bagnall is the Director General of the British Soft Drinks Association (BSDA), representing UK producers of soft drinks, from carbonated beverages and juices to bottled waters. In this role, he leads the industry’s engagement with governments across the UK to ensure policy proposals are practical and evidence-based.

Andy’s career spans politics, public affairs, and trade associations. He worked as a special adviser in the Cabinet Office and Ministry of Defence and later held senior roles at the CBI and KPMG before joining the Rail Delivery Group, where he became Director General and later Chief Executive of Rail Partners.

At the BSDA, Andy leads a team working on environmental initiatives such as the UK-wide deposit return scheme and extended producer responsibility, as well as government public health priorities, helping to highlight the sector’s progress on sugar reduction and its wide range of products, catering to all tastes and preferences.

Charlie Gilkes is the co-founder of Inception Group, a fast growing collection of 16 highly innovative and experiential London bars, pubs and clubs under brands such as Mr Fogg's, Cahoots and Bunga 90. Charlie started the business with London's first speakeasy bar, Barts and now employs over 600 people with annual sales in excess of £35m with no external investment.

Founder and CEO at JUBEL, the brand that pioneered the fast-growing and strongly emerging Fruit Lager category. From sleeping on the warehouse floor 8yrs ago, to a team of 60 and 18m litres of volume annually now.

Lucy Busk is the Co-founder of Nice, the modern wine company built to liberate drinkers from traditional wine headaches. Alongside co-founder Jeremy May, Lucy launched Nice in 2019 after realising how poorly 187ml PET bottles fit real life wine moments like traveling, festivals, or when you just want one. By introducing high-quality wine in beautifully designed cans, Nice prioritizes breathing new life into wine, putting the consume first, occasion, simplicity, and portion control over rigid industry rules. Nice have since introduced boxes, kegs and glass bottles.

Nice has become one of the UK’s fastest-growing multi format wine brands, solving customer pain points around wine confusion, high ABVs, waste, and packaging flexibility. Today, Nice is stocked in over 8,000 distribution points across top retailers, travel hubs, and venues, including Sainsbury’s, Morrisons, Co-op, Ocado, WHSmith, and Virgin Atlantic, where it serves as the exclusive Economy and Premium wine partner reaching millions of consumers annually.