Lucy Busk is the Co-founder of Nice, the modern wine company built to liberate drinkers from traditional wine headaches. Alongside co-founder Jeremy May, Lucy launched Nice in 2019 after realising how poorly 187ml PET bottles fit real life wine moments like traveling, festivals, or when you just want one. By introducing high-quality wine in beautifully designed cans, Nice prioritizes breathing new life into wine, putting the consume first, occasion, simplicity, and portion control over rigid industry rules. Nice have since introduced boxes, kegs and glass bottles.

Nice has become one of the UK’s fastest-growing multi format wine brands, solving customer pain points around wine confusion, high ABVs, waste, and packaging flexibility. Today, Nice is stocked in over 8,000 distribution points across top retailers, travel hubs, and venues, including Sainsbury’s, Morrisons, Co-op, Ocado, WHSmith, and Virgin Atlantic, where it serves as the exclusive Economy and Premium wine partner reaching millions of consumers annually.